Department
Introduction
As a
result of the developments in the Turkish economy in the last 20 years, at
least one shopping mall (AVM) has been established in every province of our
country, especially in the metropolitan cities, and hundreds of chain stores
have been opened within these shopping malls, providing services suitable for
every budget, which has created a need for intermediate staff to be employed in
these stores. Although employers and store managers try to meet some of the
staff they need from high school graduates, they prefer to employ vocational
school graduates who have received training in their field and have the
opportunity to get to know the retail sector in practice before they graduate
with their compulsory internships. In this field, which continues to survive
and grow thanks to the expanding retail sector, the need for sales staff to be
employed not only in metropolitan cities but also in shopping malls and sole
proprietorships that have opened and will continue to open all over Turkey. In
addition, graduates who successfully complete the Retail Sales and Store
Management Associate Degree Program will be employed in sales, store management
and marketing positions in shopping malls, multi-storey stores, supermarkets
and hypermarkets, as retail stores. In this context, it is a necessity to open
a Retail Sales and Store Management Program in the associate degree programs of
universities. For this purpose, in order to respond to these needs that arise
in the economy, the Retail Sales and Store Management program has been opened and
has a quota of 30 students serving in the first education.
The Purpose
and Objectives of the Program
The aim of the program is to train sales representatives to work in
retail businesses and private businesses at all levels. Those who complete the
Store Management and Sales Representative program are assigned with the title
of "Store Management and Sales Representative Occupation Element".
Graduates will receive an associate degree - Store Manager and Sales
Representative title. The store manager
is the person responsible for the effective and efficient execution of retail
activities to meet human needs and demands. The store manager carries out the
planning, organization, execution, coordination and supervision of the
activities required to achieve business objectives. The Sales Representative is
a person who sells economic goods and services face to face, and not only does
sales work, but also provides consultancy to customers and follows them up
after sales, and produces special solutions for customers.
Post-Graduation
Career Areas
Graduates who successfully complete the Retail Sales and Store
Management Associate’s Degree Program will be employed in sales, store
management and marketing positions in shopping malls, sole proprietorships,
multi-storey stores, supermarkets and hypermarkets.
Vertical
and Horizontal Transfer Opportunities
- Public Relations
- Public Relations and Advertising
- Public Relations and Promotion
- Communication
- Communication Sciences
- Business
- Business Informatics
- Business-Economy
- Logistics Management
- Marketing
- Advertising Design and Communication
- Advertising
- Advertising and Public Relations
- International Business
- International Trade
- International Trade and Finance
- International Trade and Business
- Business - Economics